BROOKE’S BAKERY

Develop a brand identity and product mockups for an at-home baker who wants to take their hoby to the next level.

THE PROCESS

FIRST: WHO IS BROOKE?

Brooke cannot show up anywhere without some sort of homemade, baked good. She has gained local recognition by word-of-mouth; now, it is time to make a mark to help the community identify her goods beyond her physical presence. Additionally, it will be helpful to have branded materials that can package her goods more quickly and consistently.

PROCESS

IDEATION / Word mapping and pencil sketches.

DRAFTING / The strongest sketches were translated into Illustrator.

ITERATION / Color palettes and the iconic figure were revised.

FINAL PRODUCTS

Once vector assets for the brand’s logos and colors are polished, the potential of the brand is demonstrated through product mockups.

A mockup of the primary, combination logo overlayed on a brand pattern.
Vector brand patterns, a text logo, a combination logo, and the iconic, cookie watermark.
More vector assets. Icons are shown as lineart and full color versions.
A minimalistic box design that leaves space for branded labels and write-on details about what is inside. A sample display case card for events reads "vanilla bean".
Front and back of a branded 4x6 envelope.
Designed for a standard 4x6 card to fit standard envelopes and frames.
Write-on labels to place on packaging or organize shelves in Brooke's kitchen.
Custom washi tape to close envelopes or paper packaging.
Iconic stickers for individual sale. Suitable for outdoor use on water bottles, laptops, and more.
FDA safe distribution sleeves for various goods.

BUSINESS COOKIES

Brooke is already integrated with her desired community; she does not do formal networking. As an alternative to business cards, I proposed a minimal keychain that could direct an organic following to her socials.

APPAREL

At the end of this study, I had an orange apron embroidered with the iconic logo as a gift to Brooke! I worked with a local shop, Elliott Productions.