BURGER BAR

What would a fast food app for the healthy Burger Bar by Wegmans look like? In this case study, I emphasize the capacity for personalization in the customer’s order, because variety is a cornerstone of Wegman’s brand identity.

PREPARATION

This project expands on the Micro-Wegmans Service Design study that I completed with a UX mentor from Google. Each portion of this project required some additional research, and the following documents summarize the impact of this additional effort on design decisions. Click to expand each document.

PART 1 / Research

PART 2 / User Flow

PART 3 / UI

DELIVERABLES

PART 1 / Information Architecture

A sitemap explores unique product needs, like a scalable menu and customizable deals for users.

PART 2 / User Flow

Sketching low-fidelity wireframes in Figma aided the iteration of user interactions.

PART 3 / High-Fidelity Flow

After solidifying the user flow, high fidelity screens were developed and compiled then compiled into a gif.